Privacy policy

Last updated: March 25, 2026

Magnetfiskebutiken sverige operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalized shopping experience (the “Services”). Magnetfiskebutiken sverige is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described in this Privacy Policy.

Personal data we collect or process

When we use the term “personal data,” we mean information that identifies you or another person or can reasonably be linked to you or another person. Personal data does not include information collected anonymously or information that has been de-identified so that it cannot identify you or be reasonably linked to you. Depending on how you use the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data:

Contact information, such as your name, address, billing address, shipping address, phone number and email address.
Financial information, such as payment method, transaction information, payment confirmation and other payment details needed to complete your purchase.
Account information, such as username, password, security questions, preferences and settings.
Order and transaction information, such as products you view, add to cart, purchase, return or exchange.
Communications with us, such as messages you send to customer service.
Device, browser and usage information, such as IP address, browser type, network connection and how you interact with the Services.

Sources of personal data

We may collect personal data from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal data.
Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
From our service providers, including where we use them to enable certain technologies and where they collect or process your personal data on our behalf.
From partners or other third parties, where permitted by applicable law.

How we use your personal data

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

To provide, personalize and improve the Services. We use your personal data to process payments, fulfill orders, manage your account, remember your preferences, arrange shipping, facilitate returns and exchanges, provide customer service and create a more personalized shopping experience.
Marketing and advertising. We may use your personal data to send marketing communications by email, text message or post, and to show you ads for products or services on this website or on other websites, including ads based on products you have viewed or purchased.
Security and fraud prevention. We use personal data to authenticate accounts, detect and investigate fraud or other harmful activity, and help maintain the security of the Services.
Communication. We use personal data to respond to inquiries, provide support and maintain our relationship with you.
Legal reasons. We may use personal data to comply with applicable laws, respond to legal requests, enforce our terms and policies, and protect our rights, our business and our users.

How we disclose your personal data

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes and in accordance with this Privacy Policy, including:

With Shopify, suppliers and other service providers that help us operate the Services, such as payment processors, logistics partners, customer service providers, analytics providers, cloud storage providers and IT providers.
With business and marketing partners to provide marketing services and personalized advertising, subject to applicable law and your choices.
When you request or consent to us sharing information with a third party, for example to deliver products to you or through social media integrations.
With affiliates or otherwise within our group of companies.
In connection with a merger, reorganization, bankruptcy, sale of assets or other business transaction, or to comply with legal obligations.

Connection with Shopify

The Services are provided on the Shopify platform, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services. Information you submit through the Services may be transferred to and shared with Shopify and third parties that may be located in countries other than your own in order to provide and improve the Services.

We also use certain advanced Shopify features to protect, develop and improve our business. To provide these features, Shopify may use personal data collected in connection with your interactions with our store, other merchants and Shopify. In such cases, Shopify is responsible for the processing of your personal data for those purposes. For more information, please read Shopify’s Consumer Privacy Policy and visit Shopify’s privacy portal.

Third-party websites and links

The Services may contain links to websites operated by third parties or other online platforms. If you follow a link to a website that we do not own or control, you should review that website’s privacy policy, security policy and other terms. We are not responsible for the privacy or security of third-party websites or platforms.

Children’s data

The Services are not intended for children, and we do not knowingly collect personal data from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal data, you may contact us using the details below to request deletion.

Security and storage of your data

Please note that no security measure is perfect or impenetrable, and we cannot guarantee absolute security. In addition, any information you send to us may be insecure in transit. We recommend that you do not use unsecured channels to send sensitive or confidential information to us.

How long we retain personal data depends on the nature of the information and the reasons we need it, for example to manage your account, provide the Services, comply with legal obligations, resolve disputes or enforce our agreements.

Your rights and choices

Depending on where you live, you may have some or all of the following rights in relation to your personal data, subject to applicable law:

The right to access the personal data we hold about you.
The right to request correction of inaccurate personal data.
The right to request deletion of your personal data.
The right to request restriction of processing or to object to processing in certain cases.
The right to data portability in certain circumstances.
The right to opt out of certain uses of personal data for targeted advertising or similar purposes where such rights apply.
The right to withdraw consent where processing is based on consent.

You may also opt out of receiving promotional emails by using the unsubscribe link in our emails. We may still send you non-promotional communications, such as order confirmations and service messages.

To exercise your rights, contact us using the details below. We may need to verify your identity before fulfilling your request, as permitted or required by applicable law. We will not discriminate against you for exercising your privacy rights.

Complaints

If you have complaints about how we process your personal data, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International transfers

Please note that we may transfer, store and process your personal data outside your country of residence. If we transfer personal data from the EEA or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent measures, unless the destination country has been deemed to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal or regulatory reasons. We will post the updated Privacy Policy on this website, update the “Last updated” date and provide any notice required by applicable law.

Contact information

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise your rights, you can contact us at info@magnetfiskebutiken.se. In accordance with applicable data protection law, the controller of your personal data is the business operating this store.